Jason Pawloski — Reader Toolkit
The eCommerce Growth Gap

These tools are the operational companions to the book — built so you can put the framework into practice immediately. Download, adapt, and deploy with your leadership team.

The Growth Gap closes when leadership moves from diagnosis to operating discipline. Every resource here maps directly to a chapter, framework, or tool in the book — so you can move from reading to running the system without starting from scratch.

Interactive Tool — Live

The Growth Gap Diagnostic

Answer 20 questions across the Five Forces that create the Growth Gap. Receive an overall score plus the highest-leverage actions to restore growth, margin, and predictability in your eCommerce business. Takes under 10 minutes. Built for CEOs and operators.

Start the Diagnostic
Downloadable Resources
Diagnostic — PDF

The Fatal Twenty Diagnostic

The complete twenty-question diagnostic from Part 2, formatted as a fillable PDF. Score your organization across the Five Forces, pinpoint where the system is red, and build the case for change with your leadership team. Designed to be filled out, printed, and shared.

Download PDF
Template — Excel / Sheets

eCommerce P&L Template

A contribution margin-first P&L model built around the financial framework in Chapter 7. Tracks revenue, variable costs, contribution margin, and fixed cost allocation across channels — giving your leadership team the financial visibility most eCommerce organizations are missing.

Download Template
Scorecard — Excel / Sheets

Growth Gap Scorecard

The business maturity scorecard from Chapter 17, built as an editable spreadsheet with Red, Yellow, and Green indicators across all five system dimensions. Use it to establish your baseline, track system health over time, and run your monthly strategic review. Includes scoring logic and interpretation guide.

Download Scorecard
Template — Excel / Sheets

24-Month Road Map Template

The sequenced road map entry format from Chapter 16, built as a working spreadsheet. Each initiative includes owner, dependencies, system-level outcome, and scorecard movement — so your road map ties directly to closing the Growth Gap rather than tracking activity for its own sake.

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One-Pager — PDF

CEO First 30 Days Checklist

The highest-leverage actions for a CEO or incoming operator taking ownership of an eCommerce business. Drawn directly from Chapter 16, formatted as a standalone one-pager built for printing, sharing, and immediate use on day one.

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Reference Guide — PDF

The Growth Gap Operating Kit

A compiled, designed version of the complete Chapter 17 framework — every tool, scorecard, and governance instrument in a single printable reference guide. Built for leadership offsites, board reviews, and team alignment sessions where the full operating system needs to be in the room.

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